Creative Director/Writer

ABOUT


 
Microsoft TRY.jpg

This is me quite a while ago. Behind me is the first ad I ever got produced. The agency was Wieden + Kennedy and the client was Microsoft. I was in Las Vegas and was dorky and super excited to see my work out in the world. I think this line has sort of become a motto for me. I believe good ideas aren’t impossible to pull off. We should always TRY.

415.596.7771 | lorinygaard@gmail.com

 

EMPLOYMENT

Google and Nest, SF, CA, Contract Copy Director

Freelance Creative Director/Copywriter
Agencies: Butler, Shine, Stern & Partners, AKQA (embedded at Apple, Inc.), Hatch
Accounts: Allergan, Nature Made, Blue Shield, Premier Protein, Apple, Inc., Smashmallow, Krave, Zupa Noma

Doner, Detroit, MI, Creative Director
JCPenney, Fiat, Minute Maid, Jeep, Dodge, Cox Communications

Freelance Creative Director/Copywriter
Agencies: Goodby, Silverstein & Partners, EVB, RGA, Razorfish, DraftFCB, Odopod, Godfrey Q & Partners, Team Detroit, Hornall Anderson, Mekanism, BBDO, Publicis
Accounts: Weight Watchers, Sprint, PG&E, First Republic Bank, Sony, Life Savers, Acer, Fanta, Ford, UCSF, Reebok, Uncle Ben’s, Sutter Health, T-Mobile, Wells Fargo, Cathay Pacific Airlines

Freelance Copywriter
Apple, Inc.

AKQA, San Francisco, CA, Creative Lead
Visa, Target, Benefit Cosmetics, Method, Muir Glen, ING

Freelance Copywriter
Agencies: Lowe SF, McCann SF, The Martin Agency, EVB, Publicis, Swirl, Publicis & Hal Riney, Euro RSCG Chicago, BBDO West, OWN&P, See, TBWA/Chiat/Day SF, WCRS&Co London, Heat, AKQA
Accounts: Nike, Sun Microsystems, Adidas, Microsoft, Starbucks, Miller Beer, Charles Schwab, Supercuts, EA Games, HP, Doctors Without Borders, Planned Parenthood, APL, Blue Cross, BMW, Sandisk, Carrier, Red Robin, Pets.com, Conde Nast, Visa

Goodby, Silverstein & Partners, San Francisco, CA, Copywriter
Milk, Pacific Bell, Isuzu, Budweiser, Foster Farms, Starbucks, HP, Jessica Mcclintock

Wieden + Kennedy, Portland, OR, Copywriter
Microsoft, Nike, Coca-Cola, Oregon Film & Video

EDUCATION

Portfolio Center, Atlanta, GA
Copywriting

Michigan State University, East Lansing, MI
BA, Advertising

OTHER

The Creative Department, San Francisco, CA Founder/Director/Teacher
A workshop for copywriting and art direction

Miami Ad School San Francisco
Consultant/Director of Education/Teacher

Judson Center, Royal Oak, MI
Marketing Committee

RECOGNITION

One Show, Communication Arts Magazine, Clio Awards, SF Addy Awards